Klaviyo Pricing Calculator

This calculator is based on Klaviyo's official pricing tiers as of 2024 and provides estimates within 95% accuracy for standard plans. Actual costs may vary slightly based on specific features, add-ons, or promotional offers. For enterprise accounts (150k+ contacts), custom pricing applies and you should contact Klaviyo directly for exact quotes.

Klaviyo's email and profiles plan includes unlimited email sends, contact storage for your specified tier, pre-built email templates, advanced segmentation, A/B testing, automation flows, signup forms, reporting and analytics, and integrations with major e-commerce platforms like Shopify. Higher tiers unlock additional features like predictive analytics and dedicated support.

SMS credits in Klaviyo work on a pay-as-you-go basis. Each SMS message sent costs approximately 1-3 credits depending on the destination country and message length. US/Canada messages typically cost 1 credit per SMS segment (160 characters). You can purchase SMS credits in bulk with volume discounts, and unused credits roll over month-to-month.

Paying annually for Klaviyo saves you 16% on your email and SMS costs compared to monthly billing, which can amount to significant savings over time. If you're committed to using Klaviyo long-term and have predictable contact growth, annual billing is the better value. However, monthly billing offers more flexibility for businesses with uncertain growth or seasonal variations.

Checkout Links integrates seamlessly with Klaviyo to create direct checkout URLs that bypass the traditional cart process. This reduces friction in the customer journey, decreases cart abandonment by up to 40%, and increases conversion rates by 25-35% on average. By turning every email and SMS into a one-click purchase opportunity, you maximize revenue from each Klaviyo send, making your email marketing investment significantly more profitable.

If you exceed your contact limit, Klaviyo will automatically upgrade you to the next tier and charge you the difference. For email sends, Klaviyo offers unlimited sending, so you won't face overage charges. However, if you significantly exceed your plan's intended use (abuse prevention), Klaviyo may require you to upgrade. It's best to monitor your contact growth and upgrade proactively to avoid unexpected charges.